About Us

Welcome to Proxima Lifestyle (with brands including ModeOn, Loom Theory, Nice Shirt Club etc.), a textile startup born out of passion for fashion, craftsmanship, and affordability. We believe high fashion shouldn’t be a luxury reserved for few - our mission is to bring well-designed, high-quality, trend-setting apparel to the Indian masses, without breaking the bank. And we mean it.

We are a small but growing team with deep roots in textile expertise. Our experience spans both domestic production and exports, which gives us an edge: the discipline, quality control, and finishing standards required for global markets. We bring all that know-how back home, so our customers in India benefit from world-class standards, sustainably and transparently. When you pick ProximaLifestyle, you pick style, substance, and sustainability.

Thank you for being part of our journey.